
I love the idea of inviting several outsiders to anonymously visit your church and complete a form giving a critique and suggestions to improve how you welcome first-time guests. I’d prepared a free online survey for churches to use for this purpose, but now my subscription for the online company is expiring.
I thought some of you may still want to do a paper version of Secret Worshipers, so I’m pasting (1) the instructions and (2) survey questions for them below.
Praying God will use this to enhance your church’s ministry to the lost!
If you’d like me to email them as a word document, just send me a note.
And thanks, Pastor Keith Duff, for encouraging me to post these! dd
Dear Secret Worshiper -
You have been recruited to assist this church as a “secret worshiper.”
______ Church
Address
Town
Website
Your job is to attend a worship service at that church, observe carefully, and complete an online survey about your visit. Why?
Think about it. If you plan to put your house on the market for sale, your realtor will likely walk through your home to offer constructive ideas to make the home more appealing. Because you live there, you probably don’t notice a loose doorknob, outdated wall color or poor furniture placement. You want to present your home in its best light, and those small changes will help a potential homebuyer look past the distractions to see the true value of your house.
This survey is like that. Those church members love their God and their church, yet they might not notice things that would make a big difference in a first-time guest’s eyes. No, a church is not selling a product. (Actually, they’re giving it away!) They simply want guests to be drawn to meet the God of the universe and to worship Him.
In this case, you are the “expert” – the first-time guest. You will notice many small or large things that may help that church become more effective in sharing the Gospel and welcoming with future guests who need to know Him. Please pray before you get out of your car, and ask God to give you wisdom and keen observation skills.
Some of our “secret worshipers” are not regular church attenders. If that’s you, please be assured that your input is extremely valuable. We’re praying that as you help this church improve its ministry, you’ll also discover a new desire to know God and worship regularly in a Christian church near your home.
You have been invited to help our church because we respect your opinion and wisdom, but your valuable responses will be totally anonymous. You should not put your name on the report or the mailing envelope. Thank you for your time. Please be assured that every comment will be seriously considered. Please answer each question honestly and as completely as possible.
You may visit the church and complete the form anytime during the next six months. Just relax, do your best, and enjoy this unique assignment. We pray that God will bless you as you help in this way, and that He will use your input to encourage and improve the church.
“A spiritual gift is given to each of us so we can help each other. To one person the Spirit gives the ability to give wise advice; to another the same Spirit gives a message of special knowledge.” 1 Corinthians 12:7 NLT
“Timely advice is lovely, like golden apples in a silver basket.” Proverbs 25:11 NLT
Thank you for sharing your timely advice.
Instructions for the Secret Worshiper
BEFORE. To prepare for your visit:
- If you have the time, check out the church’s website. See if you can find it easily online.
- If you have the time, call the church’s phone number on Saturday to confirm what time worship begins.
- Select any Sunday that will fit your schedule.
- Find out what time the worship service begins. Plan to arrive 5-10 minutes early.
- It might be good to drive past the church ahead of time to be sure you know its location.
- If you take someone with you, that person is welcome to complete a survey as well. Otherwise, please do not share your unique survey link with anyone else.
- Pray that God will use you to encourage the church and help them be more effective for Christ.
DURING. As you visit the worship service:
- Dress nice, but casually. Suit and tie might be overdressed at many churches today.
- Be observant from the moment you arrive on the church parking lot.
- If there is designated visitor parking, park there.
- Pray before you go inside, asking God to give you “fresh eyes” and wisdom.
- Arrive early, but not too early. It’s very important that you do not arrive after the worship service begins.
- Be sure to get a bulletin or program if it’s available.
- Stand around near announcement boards, coffee area or welcome center before or after worship for a few minutes. This will give members a prime opportunity to converse with you.
- When you arrive, sit anywhere, preferably about halfway back on a row by yourself initially.
- Pay close attention to the number of people who introduce themselves to you beyond “hi” or “glad you’re here.” Try to remember the first words spoken, and how people interacted with you as a guest.
- Pay close attention to each person who speaks or leads from the front, such as announcements, praise team members, ushers, etc.
- The value of your survey is in its anonymity. If someone asks, be truthful but don’t identify yourself as a “secret worshiper.” You might say that you’re just visiting today or that you’re passing through town and decided to come here for worship, or know someone in town, etc.
- Be sure to go to the restroom. Walk into main hallways or child care areas if possible.
- Don’t carry a clipboard or take notes obviously. You may take notes discretely if needed.
- Try to observe details. Look at everything. People. Ceiling. Foyers. Clutter. Signs. Sound system. Landscape. Curbs. Décor. Notice more than physical properties. For example, is there a missing age group in the church? Are you impressed with a missions emphasis or children’s program? Did you love the person who made the announcements? Will you pay attention to the music and technology and sermon? If you were seeking a church to join, what would entice you to join here? What would repel you? Try to remember things you’ll compliment as well as constructive criticism.
AFTER: Completing the survey
- Complete the online survey immediately after the worship service if possible. You may print and complete or do it online and print. Your honest input is very important. Take this seriously. But have fun.
- Pray before you do the survey. Gather your notes and church bulletin.
- Attempt to answer every question, honestly and candidly.
- Be blunt but not brutal. The church has asked your help to provide constructive criticism that might help them be more effective in reaching first-time guests with the Gospel. We aren’t simply looking for compliments; we need your honest evaluation and suggestions through fresh eyes. Even your thoughts about small things can make a big difference in that church’s ministry.
- The last paragraph can be used to mention others things you noticed that we didn’t ask about. It would be good to end that paragraph with a sincere compliment to encourage them.
—————
Secret Worshiper Survey Questions
Dear Secret Worshiper,
Thank you for taking time to visit the church as a Secret Worshiper. The pastor has initiated this process to seek constructive criticism and suggestions to help the church better welcome guests and help them know God.
That makes you, a first-time guest, the expert as you view the church through “fresh eyes.” Your opinion is valued and will be a great help. The survey is extensive, with 43 questions. You can likely complete it in thirty minutes, but take your time and give good input. Many questions provide a comment line for your additional comments or ideas. Please answer each question on the survey honestly and candidly. Your suggestions are welcome! Remember: the church is trying to improve how it welcomes newcomers.
If you have no opinion on a question, you can skip it, but we ask that you answer as many as possible.
We suggest that you conclude with a positive observation or encouraging word. Remember: Your response is anonymous. The church or pastor will not know your name or contact you.
Your time has been well spent, and your wisdom and input will be valued. Thank you again for helping the church in this way. Please continue to pray for the church, its pastor, and for God to use them to reach many for His Kingdom.
Before the worship service
1. What church did you visit today as a “secret worshiper?”
2. Date you attended worship there:
3. Extenuating circumstances on that date:
Rain Snow Holiday Other (please specify)
4. Did you look for the church’s website before attending?
No, I didn’t look for it
Yes, I looked but could not find it
Yes, I looked at the church website
5. How would you describe the website?
Great website
Good website
Website needs improvement
No website
Comment:
6. What did you discover on the website?
The address of church and time of worship
The pastor and leaders’ names
How to dress for church/what to expect
Clearly identified church denomination and beliefs
Made me feel very welcome
Helped me anticipating attending church there
What was missing? What did you like?
7. Did you call the church before attending? (Saturday call is preferred)
No. Did not call.
Called; but got no answer
Called; live person answered
Called; Answering machine message
Comment
8. What did you discover from your call?
Worship time
Church address or website
Directions
Increased my enthusiasm for the visit
Comment:
9. Did you have difficulty finding the church?
Yes
No
Why?
10. Did you arrive before the worship service began?
Yes
No
11. What was your first impression as you drove into the parking lot?
Wow!
Good
Unimpressive
Bad
Comment:
12. It was obvious where I should park.
Yes
No
13. Did anyone speak to you before you entered the building?
Yes
No
Don’t remember
14. Which words describe your first impression when you entered the building?
High energy/exciting
Solemn
Inviting
Friendly
Worshipful
Confusing
Vacant/dead
Not good
Intimidating
Comment
15. Who was the first person who spoke to you?
Greeter
Pastor/staff member Adult
Child
Other
What did they say?
16. How would you describe the official greeter at the door? Check all words that apply.
There was no greeter
Friendly
Unfriendly
Joyful
Bored
Used eye contact
Too busy with friends
I felt genuinely welcomed
I felt unwanted or in the way
Greeter seemed like someone I’d like to know better
Other (please specify)
17. Describe the church bulletin or program. Check all that apply.
Attractive
Professional-looking
Interesting to read
Helped prepare me for worship
I didn’t understand some terminology/acronyms
Made me want to be part of this church Listed the pastor’s name
Other comment
18. What happened after you were seated in the worship center?
Worship music was playing
Informative audiovisuals were displayed
Total silence
Someone acknowledged my presence
Everyone ignored me
Too many people greeted me
I felt very comfortable
I felt very welcome
Other (please specify)
19. Does the church appear to want outsiders to come in?
Yes, definitely
Somewhat
No
20. As a first-time guest, I felt… (check all that apply)
Very welcome and included
Welcome, but not really included Comfortable
A little awkward
Very uncomfortable
Like an intruder
People
21. Think about interactions you had with people at church. Did someone…
Ask your name?
Show sincere interest in you?
Help you with directions or info?
Invite you to a Bible class?
Invite you to a church event?
Invite you to return next Sunday?
Invite you to join the church?
Invite you to join them for lunch?
Tell you something good about the church?
Make a negative statement about church?
Other comment:
22. My observations about people seated near me in worship:
Participated in worship music
Enthusiastically, sincerely participated in worship
Seemed engaged during entire service
Opened their Bible during sermon
Listened carefully to sermon
Took sermon notes
Appeared bored
Distracted me from worship
Comment
About the building
23. Check words that describe your impression of interior decor.
Awesome
Lovely
Shows love for God
Clean
Dingy
Unappealing
Needs update
Other (please specify)
24. Observations about the restrooms. Check all that apply.
Easy to find
Difficult to find
Clean
Needed attention
Pleasant decor
Outdated
Cluttered
Long line
Frightening
Other (please specify)
25. Check words that describe your observations of foyers and hallways.
Informative
Cheerful
Cluttered
Mediocre
Inspiring
I didn’t notice
Comment
26. If you walked through the childcare area, check words that describe it:
I did not see childcare area
Appealing
Unappealing
I’d happily leave my child there
Workers were friendly
Workers seemed competent
I noticed something about God (walls, signs, decor)
Comment
The worship service
27. Describe the use of technology in worship.
|
Excellent |
Needed work |
Enhanced the worship |
Distracted from worship |
Not used |
| Sound system |
|
|
|
|
|
| Audio/visual/powerpoint |
|
|
|
|
|
| Lighting |
|
|
|
|
|
Other comment on technology
28. Did the music portion of worship point you to God?
Yes, definitely
Somewhat
No
29. Check all words that describe your response to the music portion of worship. Add your own words in comments section.
| Awesome |
Mediocre |
Not good |
Worshipful |
| Intriguing |
Meaningful |
Too long |
Too short |
| Too fast |
Too slow |
Too loud |
Too soft |
| Like the style |
Like the variety |
I did not enjoy |
|
Other comment
30. Who preached the primary sermon?
Regular Teaching Pastor or Senior Pastor
Another pastor: _______________
Guest speaker
Other
Other (please specify)
31. How did you respond to the sermon? Check all that apply.
The message was based on the Bible.
I learned something from the message.
I could understand the sermon.
The speaker held my attention.
The message applied to my life.
The message was life-changing.
The message helped draw me closer to God.
I will likely think about that sermon this week.
Comment
32. If there was an additional part of worship, such as drama, mission emphasis, children’s sermon, etc. comment about it here.
33. Were there disruptions or distractions during worship?
Yes
No
Explain
34. Consider how each leader helped enhance worship. Skip those that do not apply. If you are completing a printed survey, simply respond with one word.
Prepared: 0) Scattered and unprepared –or– 1) obviously well prepared
Quality: 0) Mediocre –or– 1) Great Quality
Focused: Leadership: 0) Engaged in worship only during their responsibility or 1) Seemed engaged in worship the entire service
Appearance: Their demeanor and appearance: helped me to worship –or– distracted me from worship
|
Prepared |
Quality |
Focus |
Leadership |
Appearance |
| Pastor |
|
|
|
|
|
| Music/Worship leader |
|
|
|
|
|
| Offering ushers |
|
|
|
|
|
| Door ushers |
|
|
|
|
|
| Choir members |
|
|
|
|
|
| Praise Team |
|
|
|
|
|
| Drama Team |
|
|
|
|
|
| Band |
|
|
|
|
|
| Piano/keyboard/organ |
|
|
|
|
|
| Other instrumentalists |
|
|
|
|
|
| Welcome |
|
|
|
|
|
| Announcements |
|
|
|
|
|
| Prayer leader |
|
|
|
|
|
| Other |
|
|
|
|
|
|
|
|
|
|
|
Note:
35. What did you like best about the church?
36. What did you like least?
Summary
37. Which of these words would describe your overall experience of worshiping at this church today. Check all that honestly apply.
| A great blessing |
Worshipful |
Amazing |
Vibrant |
| Inspiring |
Surprising |
Joyful |
Enticing |
| Relevant to my life |
Thought-provoking |
Solemn |
Boring |
| Intimidating |
Okay |
Confusing |
Offensive |
| Awful |
|
|
|
38. Results of attending worship service
Made me want to learn more about God’s Word
Caused me to consider becoming a Christian (if you’re not a believer already)
Brought me closer to God
None of the above
39. If you were looking for a church in the area, please rate how you might respond after this visit.
|
Absolutely not |
Probably not |
Probably yes |
Absolutely yes |
| I would visit a second time |
|
|
|
|
| I would join the church |
|
|
|
|
| I would recommend the church to a friend |
|
|
|
|
| comment |
|
|
|
|
|
|
|
|
|
40. Which age group best describes you?
Young adult
Middle-age adult
Senior adult
Other (please specify)
41. Marital status:
Single
Married
42. Do you usually attend a church for worship each week?
Yes
No
